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Restaurant Industry News finds out all about Masterchef, The TV Experience

“Dining is an experiential affair, that marriage of food, atmosphere, service and engagement connect themselves to an emotion. That emotion forms a memory and hopefully one that the guest relays as being a special memory in their life. It is our job to create an experience that is memorable.”   Restaurant Industry News spoke with Duncan Fraser-Smith the Vice President of Food & Beverage at The First Group and Jane Smith, the Group Director Brand Licensing & Gaming at Endemol Shine Group all about MasterChef: The TV Experience What is MasterChef, the TV Experience and what does it involve? Duncan Fraser-Smith: MasterChef, the TV Experience is a restaurant with the DNA of MasterChef the TV show at its core. It is an opportunity for people to come and experience some of the dishes created by MasterChef Finalists and Champions from across the world and relive those moments in this world first screen-to-plate dining sensation. Jane Smith: The restaurant is a key strategic move for us as we look to further grow the MasterChef brand in the experiential space. We’ve already had success with some pop-up dining and more recently a MasterChef restaurant in Madrid. We wanted to develop a slightly different [...]

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