Restaurant Industry Magazine

In the spotlight

UK Coffee Week with Jacobs Douwe Egberts

Charlea Samuel, Category Marketing Manager Premium Coffee, Jacobs Douwe Egberts For a breakfast, lunch or dinner service, coffee is an important item for any restaurant to get right for their customers’ taste. Serving quality coffee can greatly enhance the dining experience and offering popular hot beverage styles made with quality ingredients is a great way for restaurants to entice potential new customers, whether it’s for a seated meal or for a social breakfast pick-me-up. The UK coffee shop market has experienced 20 years of consecutive growth with annual sales showing an increase of 7.9% over the last 12 months[1] growing to an estimated value of £10.1 billion, it is evident that coffee purchasing remains a key factor within the consumer’s daily routine. Research shows that coffee drinking is part of British culture, with usage on par with the quintessential British tea[2], so ensuring customer expectations of quality and variety are met is crucial to operators and business success. What are the new coffee trends? The Latte is the most popular out-of-home coffee beverage in the UK[3], with the second most commonly chosen coffee style being a Cappuccino, followed by Americano and Flat White. For operator success, use [...]