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Maggi Professional is excited to announce the launch of its nationwide search for two standout chefs to become the Culinary MAGGIcians of 2026.

This one-of-a-kind competition is calling on the unsung heroes of flavour: one independent pub chef and one independent restaurant chef to step into the spotlight and show the nation how they make magic with MAGGI.

Whether it’s a bold flavour twist, an inventive use of seasoning, or a time-saving kitchen hack, MAGGI wants to see the tips and tricks that turn everyday meals into unforgettable moments.

Winners will receive a professional PR package for your restaurant/pub worth over £4000, including a photoshoot, PR, social promotion and be put in the running to become a Maggi brand ambassador in 2026, earning a starring role in Maggi campaigns and industry recognition as true culinary innovators.

“This competition is all about celebrating real chefs in real kitchens who bring flavour to life every day,” said Paul Hawkins, Nestlé Professional Development Chef. “We’re proud to support the incredible talent across the UK’s independent food scene and give them a national platform to shine.”

Entries are now open to independent chefs across the UK.

Shortlisted finalists will be visited by mystery diners who will order the MAGGI dish to judge, crowning one indie pub & one indie restaurant culinary MAGGIcians.

Think you’ve got what it takes to be a MAGGIcian? Share your best MAGGI-inspired tip or trick today and claim your place in MAGGI history.