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Prezzo Italian has announced it will be opening its first new restaurants in five years, as the operator strengthens its portfolio by establishing presence in Rugby and Edinburgh.

The new restaurants, set to open over the next two months, signal the next phase of investment for the casual dining brand. This is the latest step in Prezzo Italian’s growth strategy as its team eyes up further opportunities for expansion, including Central London.

This announcement comes off the back of a strong business performance. Like-for-like sales in Q3 have so far grown +11%, driven by revitalised menus, upgraded restaurants, the new Club Prezzo App and an improved guest experience. Locations which have received the new Prezzo Italian look and feel have been performing ahead of expectations, with the four refurbished restaurants delivering an average of +60% growth compared to the prior year.

The success of Prezzo Italian’s overall brand revitalisation has led to the business looking to ramp up investments in 2026. It now plans to refurbish 40 extra locations, on top of the 15 scheduled for 2025.

James Brown, CEO of Prezzo Italian, said:

“This is a hugely exciting moment for Prezzo Italian, as we look to open our first new restaurants in five years. Opening new restaurants in Rugby and Edinburgh is a real statement of intent and shows the commitment and confidence we have in our brand. We are seeing fantastic results from the investment we’ve made in our restaurants and teams, and there is a renewed energy across the business. With double-digit sales growth and a pipeline of opportunities ahead, we’re building a stronger, more relevant Prezzo Italian for the future.”

Prezzo Italian Edinburgh is set to open this month, while Prezzo Italian Rugby will open to the public in September.