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Sierra Tequila is delighted to announce it will be the Official Tequila Partner of Brighton Pride 2025. From 2nd – 3rd August, Sierra Tequila drinks will be featured on cocktail menus at various on-trade venues around the city, celebrating Brighton’s diversity and creativity.

Throughout Pride weekend, Sierra Tequila will be available at key locations including Preston Park, Brighton, and the Brighton Street Party. The brand holds an exclusive tequila listing in 70cl across all participating bars and will be featured under a dedicated menu section. Festival-goers can enjoy Sierra Tequila in bars citywide, while VIP guests will have the opportunity to experience expertly crafted Margaritas, Palomas and premium single serves paired with mixers.

Following the event, Sierra Tequila will continue to be served at Concorde 2, one of Brighton’s most iconic music venues and nightclub, underscoring the brand’s ongoing commitment to supporting the city’s vibrant cultural scene.

Commenting on this partnership Rob Curteis, Managing Director of UK Sierra distributor, The Drinks Company, says,“Sierra Tequila was created for good times and we wanted to celebrate the fun-loving, joyful and welcoming values that Brighton has to offer, making it the perfect setting for a Pride celebration.”

Sierra Tequila is the UK’s best-selling tequila*, rooted in Mexican tradition and famous for its iconic sombrero-topped bottles and bold agave flavour.  It uses traditional distillation methods, each bottle reflecting generations of expertise and a vibrant, authentic spirit. With its smooth finish and lively character, Sierra Tequila brings character and joy to every occasion.

Brighton Pride has been described by The Guardian as “the country’s most popular Pride event”, renowned for its vibrant celebration of everything that makes the city’s diverse community so special. At its core, Brighton Pride champions diversity, inclusion, and education – working to eliminate discrimination and support LGBTQ+ lives through visibility, solidarity, and celebration.

Sierra Tequila Blanco: 

Tasting Notes 

Sweet agave freshness, with touches of citrus and white pepper

RRP: from £12.35 for 50cl. Available from Sainsbury’s, Tesco and Amazon

RRP: from £17.29 for 70cl. Available from Amazon 

ABV: 38%

Sierra Tequila Tropical:

Tasting Notes 

Sweet and fruity with an immediate tropical freshness of mango and passionfruit, that then blends with a spicy chilli heat that invigorates the palate.

RRP: from £17.99 for 70cl from drinksupermarket.com, Amazon and Tesco

ABV: 18%

Sierra Tequila Reposado: 

Tasting Notes

The aroma hints at vanilla, caramel and herbs whilst the palate opens up to smooth herbal hints and a finish of delicate oak and spiced hues.

RRP: from £16.00 for 50cl. Available from Sainsbury’s, Asda, and Amazon

RRP: from £27.00 for 70cl. Available from Amazon

ABV: 38%

*Source: NielsenIQ total coverage tequila category data MAT to May 2025