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P&G Professional uncovers what it takes to keep Fish and Chips Top of the Take Outs

A new poll of 2,000 adults has revealed one in five[1] Britons still visit their local Fish and Chip shop once a week, contributing to an impressive £1.2 billion revenue each year for the industry. The average person will travel almost 4 miles to get their hands on a decent fish supper.

When P&G Professional, the away-from-home division of Procter and Gamble, asked Brits what tickles their taste buds about the Fish and Chip shop they choose to visit, food quality of course came out top (82%).

However, good food was closely followed by an establishment’s hygiene rating. In fact, over half[2] of those surveyed stated hygiene was more important than convenience, value, and even customer service.

In addition, two in five[3] would be put off visiting a Fish and Chip shop by dirty or sticky tables, and over a quarter[4] are unlikely to return if the table tops and counter surfaces aren’t clean.

In a bid to keep Fish and Chip shops in tip top shape, P&G Professional has partnered with Krispies- winners of the prestigious 2019 SeaFish National Fish and Chip Shop of the Year award. Together, they are on a mission to educate Fish and Chip shop owners on the importance of hygiene and cleanliness, with an ambition to ensure Fish and Chips remains the UK’s favourite takeaway.

Armed with P&G Professional research that unveiled three key factors affecting business results, Krispies owners, Tim and Kelly Barnes, visited three London Fish and Chip shops to check out their winning attributes, and offer practical advice.

The poll unveiled three key findings:

  1. Almost 60%[5] of customers agree the most important area of hygiene in the shop is the kitchen 
  2. One in three[6] would post a bad hygiene review online
  3. Almost 41%[7] would avoid a Fish and Chip shop with a hygiene rating below 4

Almost half of those surveyed[8] consider Fish and Chips to be a British Institution, but over 80%[9] of customers polled agreed that cleanliness is an important factor when choosing whether to return to a Fish and Chip shop.

Greg Elmore, UK & Ireland Country Sales Manager at P&G Professional, comments: “It’s clear that in order for this national industry to continue to thrive, Fish and Chip shop owners must maintain the highest standards of hygiene and cleanliness.

“Our research found that whilst Fish and Chips is perceived as the most quintessentially British dish, one in five would post a bad hygiene rating online. Given its impact on the bottom line, cleaning should be a key business strategy for chip shop owners. P&G Professional is committed to educating restaurants on achieving a spotless clean, and help restaurants cease the grease!”

Kelly Barnes, co-founder of Krispies, adds: “The process which creates our crispy and golden, battered national treasures also develops grease, and other elements our customers wouldn’t want to experience.

“Keeping Krispies grease free is important to maintain a high standard of hygiene and uphold our reputation for delicious food in a clean environment. We have switched to cleaning products from P&G Professional, which are safe to use, trusted brands we use at home, yet formulated for our professional environment. Tools like these help our team at Krispies complete cleaning tasks impeccably, first time, every time.”

As for what we want to find in our newspaper, Brits voted battered fish with chips, with salt and vinegar as the quintessential fish and chip shop combination. Battered fish was six times as popular as battered sausages, whilst 8% would choose a fish cake.

With the accompaniments;

●       Three in five Brits douse their meal in salt and vinegar

●       Only one in ten opt for Brown Sauce, with ketchup a must-add for a third

●       Curry sauce was voted more popular than gravy, mayonnaise or chilli sauce

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