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Harvester extends vegan menu as plant power goes mainstream

Eating out can be tough when following a plant-based diet, so Harvester has stepped up to the plate this January with the launch of an extended vegan and vegetarian menu, as recent data reveals there are now more than 3.5 million vegans in the UK[i]. The launch marks the first time a major national restaurant brand of Harvester’s kind (casual dining) and size (nearly 200 restaurants nationwide) has launched such an extensive vegan and vegetarian offering for all the family, with options ranging from breakfast through to dinner, and including burgers, tagines, curries and desserts to name a few.

In fact, vegan diners, people avoiding eggs or dairy, or even those looking to simply include more plant-based dishes in their diet can now enjoy a three-course vegan dining experience at Harvester restaurants across the UK.

Famous for its rotisserie chicken and slow cooked ribs, the new Harvester vegan and vegetarian menu has been created with the same big and bold flavour ethos, with a nod to world flavours, in mind. It contains 13 mains (five vegan) and four vegan desserts, accompanied by a range of extra options available on the main menu (and of course that famous unlimited Salad Bar!).

For vegan burger fans, the all-new Purist Burger features an innovative Moving Mountains® burger, made up of plant-proteins and mushrooms to provide a succulent texture, herbs, spices and Vitamin B12 for extra nutrients, alongside beetroot juice which allows the burger to ‘bleed’, just like the real thing. Also new to the menu is the Beyond Bean Burger; a vegan-version of the famous Harvester spiced chipotle bean burger, which, like the Purist Burger, is served with a melting mature Violife slice, baby gem lettuce, tomato, burger sauce and a pickled chilli packed into a toasted seeded bun with triple-cooked chunky chips.

And no longer should vegan diners need to forgo a sweet treat, as Harvester now offers four vegan dessert options to whet appetites, including one of its famous Sundaes. Options include:

  • A tangy Blackcurrant Mousse on a light biscuit base, served alongside a scoop of non-dairy vanilla ice.
  • A Chocolate Orange Slice, consisting of a fudgy brownie base and rich chocolate and orange mousse.
  • A creamy Coconut and Black Cherry Rice Pudding, slowly cooked in coconut milk and served with rich and fruity black cherry compote.
  • An iconic Harvester Sundae, the Sundae Best, made with scoops of non-dairy vanilla ice cream topped with either vegan Belgian chocolate, raspberry or strawberry sauce.

Anneli Fereday, Marketing Manager at Harvester commented on the launch: “Veganism is the word on everyone’s lips at the moment, making January the perfect time to extend our vegan and vegetarian menu. With nearly 200 Harvester restaurants across the UK, we are making vegan and vegetarian dishes more accessible to everyone, so we’re really excited to hear what everyone thinks about our new dishes.”

Prices start at £6.99 for vegan mains and £3.99 for desserts, all available to try now at Harvester restaurants across the UK.

[i] Live Kindly, 2018. https://www.livekindly.co/number-of-vegans-in-the-uk-surges-by-700-in-just-two-years/

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