Pasta Evangelists makes a play for Britain’s pizza-centric Italian takeaway market with the launch of a brand-new fresh pasta takeaway concept in London, available on pastaevangelists.com.
Pasta Evangelists is proud to announce the launch of its own takeaway service in London. From today, pasta lovers across the capital can order a chef-made Italian takeaway directly from their local Pasta Evangelists kitchen via pastaevangelists.com and have it delivered in as little as fifteen minutes.
The launch comes after a period of rapid growth for Pasta Evangelists. Following a majority stake sale to Barilla in 2021, Pasta Evangelists’ sales have grown three-fold, doubling its revenue from 2021 to 2022. The company now stands as the biggest pasta brand in the UK by revenue and is only continuing to grow. The previously DTC-only brand credits this growth to its expansion into new channels, which have included a high-end restaurant in Harrods, a cooking school in Central London, and a growing takeaway business with Deliveroo, Uber Eats and Just Eat.
Pasta Evangelists first entered the takeaway market with a single unit in East London in partnership with Deliveroo, but now operates over 30 takeaway units across the capital. The successful launches of London kitchens paved the way for generating high footfall across some of the UK’s biggest cities, including Manchester, Birmingham, Leeds, Nottingham, Cambridge and Bristol.
Pasta Evangelists’ success in takeaway was the catalyst behind the company launching its own takeaway service, a move which represents a significant step-change for the brand as it shifts its focus to innovating the world of Italian takeaway. The company is hopeful to cover all major UK cities by mid 2023 and has plans to open over 800 takeaway units.
Alessandro Savelli, MD & Founder of Pasta Evangelists said: “Pasta has previously been seen as the ‘last frontier’ in takeaway due to its notorious difficulties with being transported and maintaining its temperature for last mile delivery. Since we started experimenting with takeaway with Deliveroo a few years ago, we have managed to overcome the challenges faced by other brands in the industry using a test-and-learn strategy, carefully calibrating and adapting our range to ensure we only offer the highest-quality sauce and pasta combinations which can stand up to delivery.”
From ‘carbonara of dreams’ to truffle mac & cheese to beef shin & barolo ragù, the new Pasta Evangelists takeaway service boasts the brands’ full range of cult best-sellers, as well as an exclusive range of Chefs Specials such as chicken cacciatore and salmon carbonara, alongside a bespoke Pasta Evangelists Italian lager, focaccia, burrata salads, charcuterie, Italian cakes & Remeo gelato, perfect for fuss-free fine Italian dining at home, the office or on-the-go.