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Sofitel St James Bar launches a new partnership with the House Of Creed

Award winning St James Bar at Sofitel London is delighted to announce an exciting new collaboration with The House of Creed launching Friday 5th November 2021.

In association with Brand Management Holdings, led by Lee Caulfield, this collaborative cocktail menu is a sensational addition to the “Imagination” menu, which will feature three carefully crafted signature cocktails inspired by the iconic Creed fragrances; Aventus, Silver Mountain Water and Green Irish Tweed.

The development of each cocktail has been created by a dedicated mixologist, using innovative experimental techniques to formulate a bespoke menu that brings the scent of the fragrances to life. “Legacy”, crafted with the iconic sensual notes of Creed’s Aventus, is the perfect homage to the fragrance with its distinctive notes of jasmine, cedarwood and lemon resulting in a luscious fruity but dry, citrus combination with a Tanqueray 10 base.

“Lucky Tweed” is inspired by the classically masculine Green Irish Tweed. The cocktail pays tribute to Creed’s equestrian tailoring past with its oaky citrus aroma but plays to the delicate side of the fragrance with gentle notes of lavender and bergamot.

“Alpine Silver”, influenced by Silver Mountain Water, is a refreshing cocktail which takes inspiration from the juicy citrus head notes of the fragrance; a mixture of white chocolate infused with green tea and is a visual delight.

Within the Creed boutique a private consultation can be arranged pre or post their visit to The House of Creed x Sofitel St James collaboration.

Marie-Paule, General Manager at Sofitel London St James, says: “We are thrilled for this collaboration. This is an incredible opportunity to combine our similar but different sectors, perfumes and hospitality, and make our guests experience a unique and unprecedented experience.”

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