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Bolsius Professional launches report highlighting the importance of ambiance in the hospitality industry

81% of diners say ambiance is a factor in staying out longer, or returning to an establishment.

With dining by candlelight being one of life’s simple pleasures, the ambiance created by the soft flicker of a flame can make avenue feel intimate warm and inviting and can elevate a night out to create a more premium experience.

As we come through the pandemic, pubs, bars and restaurants will be looking for ways to upgrade consumer experience. Nights out may have been less frequent but are now all the more special. This makes creating the right ambiance more important than ever. Indeed, recent research from on-trade specialists CGA shows that while hygiene was initially the main concern, value for money, service and atmosphere have all risen up the list of priorities for those visiting hospitality venues. The hospitality industry has shown its willingness and ability to react and is paying close attention to creating an atmosphere in which they feel comfortable and special.

With that in mind, Bolsius Professional has created a report which highlights the importance of ambiance within hospitality venues and explains, via research, that creating the right ambiance in a venue is a paramount.

The report highlights just how important ambiance is to the hospitality venues. In fact, over 90% of people survey for the report in the UK and Ireland felt that ambiance is an important factor when deciding to visit a restaurant. More importantly for venues looking to reengage with customers following the pandemic, over 80% of respondents said that ambiance is important to whether they stay out longer or return to an establishment.   

Research found that the majority of diners expect a candle on their table (89%). The guide goes on to reveal which styles are most popular and give hospitality professionals guidance on how to select candles that add extra drama, romance or warmth to both indoor and outdoor areas.

In recognition of the ‘new normal’, the guide also offers timely tips on making outdoor dining more appealing for people socialising outdoors this winter. Alongside advice on creating a welcoming first impression despite sanitiser stations and how to provide intimate dining areas while maintaining the space many have become accustomed to.

Paul Christodoulou, National Account Manager UK & Ireland Out of Home and Hospitality at Bolsius Professional and Member of the Institute of Hospitality said, “The hospitality industry has been stop-start for the last year. As restaurants, hotels bars and pubs establish themselves as back in action, diners are looking forward more than ever to the experience hospitality can offer.”

Linda van de Wiel, Brand Experience Manager at Bolsius Professional added, “With ambiance a critical factor affecting where consumers choose to dine and send their time, our research dug deeper to learn more about what ambiance means to patrons.

Often defined as the soul of a restaurant, we looked at the challenges faced by restaurants right now were keen to discover how professionals can add that all-important wow factor.

The research findings and the resulting guide is packed with insight and inspiration for hospitality professionals, to give diners the chance to experience their offering in the best possible light.”

Let’s bring the extraordinary to the table: The Bolsius Professional guide to ambiance in hospitality is packed with insight and a valuable reference for anyone wanting to transform their restaurant into an inviting dining experience.

Bolsius Professional is a leading European candle manufacturer, offers a wide range of sustainable, vegan friendly and palm-oil free candles designed specifically for restaurants, bars and hotels.

Candles are developed and produced in Europe, using both recyclable and recycled materials and contain plant-based wax; the use of palm oil and animal fat is avoided as much as possible.

To discover more about the products available from Bolsius Professional and to download a copy of the Bolsius Professional guide to ambiance in hospitality, visit: www.bolsius.com/en/professional/guide-to-ambiance

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