Shaftesbury has announced the signing of Wing Wing, London-based Korean crispy chicken specialists, at 47-49 Charing Cross Road, Chinatown London.
Wing Wing takes inspiration from Korean food and popular culture, with a dining offer focused on ‘Chimaek’ – a combination of chicken and maekju, the Korean word for beer. Light, crispy wings come in a variety of flavours – each piece cooked to order and hand-brushed with a signature glaze – and sit alongside burgers, wraps, rice boxes, and salads on the brand’s menu. Wing Wing was also the first UK brand to have ‘bottoms-up’ beer dispensers, that allow customers to serve themselves beer at the table.
The Chinatown London restaurant, spanning 2,500 sq ft across 3 floors, will be Wing Wing’s flagship location, and their third in the capital following Tavistock Square and Hammersmith, also featuring event spaces and KTV karaoke rooms. The store is set to open in Spring 2021, and will implement appropriate covid-safe protocols and follow government guidelines for both the restaurant and event spaces.
Julia Wilkinson, Restaurant Director at Shaftesbury, commented: “Chinatown London has demonstrated resilience in a tough year, and maintained its position as the primary destination for East Asian operators in London’s West End. Following the opening of Japanese patisserie Sakurado late last year, the signing of Wing Wing exemplifies this, and we are excited to add some Korean food and culture to the ever-popular Charing Cross Road, a key gateway to Chinatown London.”
Carl Kjellqvist, Managing Director at Wing Wing, said: “Wing Wing brings two Korean institutions together – food and music. Our signature, hand-glazed crispy chicken has been incredibly popular since we started in London a few years ago, and we cannot wait to open the flagship restaurant in Chinatown, in the heart of cosmopolitan London and the ideal place to have a flagship for any East Asian brand.”
This news follows the announcement that Franco-Japanese patisserie Sakurado has recently opened at Chinatown London.
This signing of Wing Wing is the first secured by Shelley Sandzer at Chinatown London on behalf of Shaftesbury.