Tweet

Brakes, the UK’s leading foodservice wholesaler, has launched a new campaign to encourage chefs to make more of mutton.

The campaign showcases the benefits of mutton, which offers a richer flavour and beautiful tenderness, especially when slow-cooked. It includes the launch of a new range of like-for-like mutton cuts to match chefs’ favourite lamb products, such as racks, joints, chops, mince, and diced.

A new section on the website offers recipe inspiration as well as information on the products available.

Paul Nieduszynski, CEO of Sysco GB, said: “We are committed to identifying, launching and promoting products that help customers save money. Mutton is a great example of this as it is a delicious, underused alternative to lamb.”

The campaign is part of the Ways to Save initiative, which is designed to support Brakes’ customers in light of increased operational costs, and offers a range of ways to save money, capitalise on cash-back and make the most of promotions.

The range is 100% British farm-assured.