Tweet

Shaftesbury Capital has announced that five new F&B concepts have joined its Soho portfolio.

The five deals include a new flagship signing to renowned dining destination Kingly Court, while a further two are on Foubert’s Place, just off the iconic Carnaby Street, as well as two on bustling Berwick Street, with each concept chosen to match the distinct characters of these three foodie hotspots, showcasing Shaftesbury Capital’s tailored approach.

Set to arrive in Kingly Court this summer, ALTA is the new restaurant headed up by Rob Roy Cameron and the creation of MAD restaurant group. It will bring open fire cooking and Northern Spanish cuisine to the iconic dining hub. ALTA will draw on the area’s rich culinary heritage through an informal menu of sharing plates and dishes, to include influences from the Basque region, mixed with the best of the British larder. Seating more than 100 guests, the restaurant will be set over two floors with private dining rooms and an outdoor terrace. This is a landmark signing for Kingly Court, delivering yet another gastronomic speciality to the iconic dining destination alongside other renowned concepts such as Darjeeling Express, Donia, Bar Kroketa, and OKA.

Joining Soho’s Foubert’s Place, a stone’s throw away from Carnaby Street, smash burger concept Heard is set to open this spring at number 31. The 1,300 sq ft Soho restaurant is just the second location for the concept and the first in the West End, created by two-Michelin starred chef Jordan Bailey. Taking a farm-to-table approach, Heard’s smash burgers will sit alongside signature beef salt fries, paired with low-intervention wine and craft beer.

French restaurant and wine bar, Marjorie’s, has opened at 26 Foubert’s Place in an 830 sq ft space with c50 covers both indoor and al-fresco. The Parisian-inspired concept, led by hospitality duo Michael Searle and Josh Anderson, in partnership with chef Giacomo Peretti, ex-Firebird and Temper, boasts a modern French menu and complementary wines from across the country. It will have 47 covers, both indoor and alfresco style

Panadera, the London-based Filipino bakery, has opened at 3 Hopkins Street in a 1,200 sq ft space. Headed up by Florence Mae Maglanoc, the restaurateur behind Soho favourite, Donia, Panadera specialises in Pandesal dough products, including Pandesal loaves, sandwiches, and traditional baked goods. The bakery has up to 15 covers and an open kitchen, boasting classic coffees with Southeast Asian twists.

Across the portfolio, Breadstall Pizza, known for its unique hybrid dough which takes the best elements from both NY and Neapolitan-style pizzas, served in a 20” large format and sold by the quarter, has opened in 2,300 sq ft across two floors at 92 Berwick Street, marking its debut permanent restaurant space. This second eatery represents a crucial moment for the brand, with Shaftesbury Capital playing a part in its journey into the West End and providing a bricks-and-mortar home that will open Breadstall to an extensive office and tourist population for the first time.

These new entrants come at an exciting time for Soho; on Newburgh Street, London’s first Neo-Izakaya HIMI offers a modern interpretation of Japanese classics, complemented by the West End debut for Asian-inspired Nagare Coffee. Boutique pastry specialists Donutelier opened late last year on Carnaby Street, providing a ‘pause moment’ for shoppers and forming a key entrance into Kingly Court, signalling the transition into the leading dining hub that has itself benefitted from successful openings for wood-fired concept Goldies and noodle specialist Liu Xiaomian.

Emma Matus, Head of Restaurant Leasing at Shaftesbury Capital, said: “Soho remains a hotspot for some of the best F&B concepts, not just in London or even the country, but globally. Carnaby Street has long been known for its unique and exclusive variety of retail, and to complement this, we are thrilled to announce two new independent, founder-led F&B concepts joining Foubert’s Place, and another landmark addition to Kingly Court. Through these F&B lettings, we are excited to demonstrate how high quality F&B concepts can be intertwined with retail to offer the consumer an enriched experience.”

Jordan Bailey, Founder of Heard, also commented: “Soho and Heard are the perfect duo, like a burger and fries. Soho is famous for its innovation, and we’re bringing more of that with a Michelin star-inspired but simple offer that office workers, locals, or international visitors will fall in love with. We’ve built a brand and a concept that champions the best ingredients with ultimate texture and taste, and being so close to Carnaby Street means we can take it to even more people, by being part of one of the UK’s most globally recognised neighbourhoods.”

Shaftesbury Capital has partnered with award-winning food writer and broadcaster, Jimi Famurewa, taking up the role of official ambassador for the Soho Food Scene. The initiative launched in April to spotlight Soho’s unmatched collection of dining concepts, and just as importantly, the world-class hospitality entrepreneurs behind them.