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The Marco Pierre White Restaurants group has continued to enjoy a good start to 2025 with covers across its franchise estate in March up 10 per cent on the year before.

It follows similar success in both January and February with covers up 20 and six per cent respectively.

The UK-wide franchise restaurant group which includes its Steakhouse, New York Italian and Chophouse brands, also enjoyed a positive Valentine’s Day which posted a 24 per cent increase on its 14 February covers in comparison to 2024.

Darren Coslett-Blaize, brand director said: “At a time of increased economic uncertainty it’s encouraging to see that our franchise partners are experiencing some excellent footfall in the first quarter of the year.

“Our main objective is to make our partners’ restaurant the most attractive in their area and through fresh ideas, menus and offers we’ve enjoyed early initial success.

“The new spring menu is now live and includes the 1961 set menu which gives guests two courses for under £20 and presents superb value for money.”

Robyn Lee, marketing director added: “Keeping our offer fresh and interesting to guests differentiates us away from our competitors. The seasonal menus alongside relevant, timely promotions have been one of our main priorities.

“Working closely with the franchise partners is also key in the recent success. This includes elements such as localised marketing activity, on-going food and drink training with the restaurant teams while our food and procurement team ensure that the dishes served are consistent across the group while generating an excellent GP.

“We’ve also maximised the use of brand partnerships which has resonated well with guests and is evident in the level of covers in March. It’s this total package of support that places us as market leaders and we’re looking forward to the summer months where we will be activating more promotional offers that will keep guests coming back.”

For more, please visit https://www.mpwrestaurants.co.uk