Tweet

The UK-based ‘social-led’ restaurant discovery app Appetite has partnered with restaurant reservation and discovery platform OpenTable to integrate its booking technology – allowing Appetite users to complete their restaurant reservations journey in one place.

With the help of OpenTable, Appetite will now be able to give its users the option to make restaurant reservations based on availability, location, and time – with bookings taking a matter of seconds at the point of discovery.

This is in addition to Appetite’s existing offering which allows users to discover new restaurants, filtering places by cuisine, vibe and location, as well as tracking the places they’ve been to or want to go to.

By combining Appetite’s strengths of social-led word-of-mouth discovery with the power of OpenTable’s restaurant portfolio and bookings tool, both businesses continue their joint mission to help consumers discover and plan personalised dining experiences.

The partnership highlights OpenTable’s interest in supporting innovative UK-based startups that are challenging the status quo within the restaurant and hospitality industry. Crucially it will create a simpler and more enjoyable experience for Appetite app users – whilst also connecting restaurants with new audiences.

Toby and James Green, co-founders of Appetite said: “The partnership with OpenTable will supercharge our mission of combining social-led word of mouth discovery with bookings – making eating out an easy and enjoyable experience. This is just the tip of the iceberg, and cements the success of our first year. We’re incredibly excited about our partnership with OpenTable.”

“Appetite is among the UK’s industry start ups that are catching our attention for their beautiful visuals and engaging content,” said Laure Bornet, Vice President of International Growth at OpenTable. “Appetite has cultivated a hyper-engaged community of diners that we’re excited to treat to a seamless reservation booking experience.”