The UK’s leading dessert restaurant brand, Creams Cafe, is set to strengthen its market position with four key regional openings in the next quarter. Adding to the brand’s 100+ nationwide restaurant portfolio, the four new openings are located in Manchester, New Haw, Sheffield and York, with Nottingham alsoreopening after a period of closure for refurbishment.
At the fore of these openings, the Manchester restaurant is set to be the newest flagship for Creams Cafe. Situated within Manchester’s Arndale shopping centre, which registered 40 million annual footfall in 2019, the restaurant will open in November 2022 and will span 2,303 square foot, featuring 64 internal covers and an additional eight outdoor covers.
Following an increase in demand in the North of England, restaurants will also open in Sheffield and York, each in high footfall areas, alongside New Haw opening in Surrey.
Nottingham will reopen as a flagship following extensive internal refurbishments, including the addition of a spacious, purpose-built training academy in the upper floor of the restaurant. A centre of excellence, the new space is perfectly positioned to facilitate extensive training for franchise partners in the north, acting as a learning hub for restaurant to management level employees.
The design for each restaurant will showcase Creams’ trademark interior branding, complete with a statement gelato stand located at the entrance and the iconic Creams Cafe logo positioned at the centre of an open plan kitchen. Suspended from the ceiling and adorning the walls, expect neon signage, BMX bikes and colourful skateboards, set against a backdrop of vibrant and varied textures including wood, metal and cement, creating a contemporary feel. Brightly coloured tabletops are embellished with striking decals, with playful pops of colour throughout bringing the fun and nostalgic character of the brand to life.
The restaurants will offer the complete menu of Creams Cafe classics including signature waffles, cookie dough, milkshakes and sundaes, in addition to 24 flavours of gelato made in the brand’s own East London factory. Also available, a ‘Create Your Own’ dessert offering alongside a range of savoury snacks, plentiful plant-based choices and an extensive kids menu.
Othman Shoukat, Managing Director of Creams comments: “We have received a lot of demand for our brand in the North of England and are delighted to be opening new restaurants in these locations. It is a huge achievement to be in as strong a position as we are, and these openings will help pave the way for future expansion in the North. We’re also really excited about the Nottingham training academy. From digital based learning using the Creams Academy portal, to hands on practical experience in the kitchen, as well as space for round table discussions and role play, the academy will prove an invaluable resource for our franchise partners.”