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Cocktail Bar ‘Pinch’ opens in Fitzrovia

Situated in the heart of Fitzrovia, Pinch is a brand-new bar that combines expertly made cocktails and delicious tapas with an innovative modern take on Ukrainian vodka infusions, bringing a new style of drinking to central London.

Located on Tottenham Street, Pinch is an eighty-cover cocktail bar with an exciting, colourful design that provides a lively backdrop to all kinds of socialising. Eye-catching terrazzo tiling, a theme which is repeated in various sizes across the walls and floors is contrasted with natural wood cladding and varied levels of leather seating. Pinch Bar’s interior has further playful accents in the form of brass-monkey lights, beer barrel tables and foliage throughout. The venue’s highlight is its beautiful private drinking area, a foliage clad room for 20 people, with floor to ceiling windows directly onto the street and a Crittall door separating guests from the rest of the bar: the perfect space for parties and vodka tasting.

A London bar with a Ukrainian accent, Pinch’s founders are a young couple, Yana and Alex who met in London 7 years ago and have worked in the city’s hospitality industry. Having celebrated their wedding in 2020 with toasts of their traditional family-made nalivka – vodka infused with herbs, berries or roots – Yana and Alex decided to open their own bar and bring this popular Ukrainian drink to London. These family nalivka recipes have now been adapted to a London audience and infused in-house at Pinch Bar. Infused for two months, guests can now try delicious flavours such as sour cherry, blackcurrant, cranberry, honey and blackberry or more savoury notes like horseradish: all served in beautiful, stemmed liqueur glasses and priced from £9.50-£10.

The perfect spot for post-work cocktails, happy hour, date-night drinks and all kinds of special celebrations, Pinch Bar is also available for full venue hire, with special food and drink packages available as well as cocktail masterclasses.

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