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Poke House, Europe’s most famous poke bowl chain, will open its doors in London this Summer


Poke House is big in Italy, Spain and Portugal – and it’ll soon be big in the UK too.

Delicious, nutritious and colourful. Made with the freshest ingredients and easily customisable to your tastes, the poke bowls with a Californian soul that have conquered the palates of Europe are arriving in London this Summer.

Poke House, Europe’s most popular poke bowl chain, will be opening its first shop in the heart of Notting Hill this June. It doesn’t stop there; six more venues are due to be open by the end of Summer in the capital and 13 more across the country’s major cities are in the plans.

Fresh, customizable and glocal

Born in Milan, Poke House stands out from the crowd with its top-of-the-line selection of ingredients, signature recipes and personal touches – all at an affordable price. These qualities have led the brand to win the hearts (and taste buds) of some of the top European food destinations including Rome, Madrid, Lisbon and Barcelona in less than two years since its launch.

The Poke House menu covers the whole day: from a light pre-work out snack to a healthy lunch break and a tasty dinner with friends. The perfect spot for all those people who want to pursue a balanced, healthy lifestyle without giving up on taste.

Londoners will soon be able to expect:

  • The highest ingredient quality – the raw fish is procured in Norway and filleted at the very last moment. Nothing is ever frozen; fruits and vegetables are carefully selected by local suppliers to ensure their freshness every day
  • To take center stage – foodies can choose whether to create their own personalized bowl or choose among the House Specials, which include signature recipes designed by Poke House chefs.  No matter the choice, each bowl is always made right in front of you. It doesn’t stop there, a heart-shaped sticker is put on each cap, where the staff hand-write your name together with a small heart
  • A glocal approach – other than 5 core House Specials that are present in all of locations, Poke House adapts its menu to local markets’ needs and tastes. Each season a new special limited-edition recipe is also introduced in the menu– making sure that those taste buds stay alive
  • Something for everyone – Poke House’s chefs have also perfected a vegan offering through their meat-free protein selection, the first poke chain to do so in Italy, Portugal and Spain

Bringing the Californian breeze to every city

Just by walking in Poke House, Londoners will be able to transport themselves to breezy California for an endless summer experience.

At Poke House everything will been designed to convey that positive and sunny mood typical of California: from the large prints of San Diego artist Arielle Vey, to the neon lights resembling Los Angeles street art, to the pattern of the counter and the cactus plants, up until the longboards on the walls.

The Californian identity applies also to delivery packaging, whose pink palm trees and golden hour-inspired colour resemble the sunsets over West Coast boulevards. In fact, it has been conceived to bring the Californian experience from the store to the customer’s home.

Not too long to go now

The Californian breeze is just around the corner, with the first venue due to be opening in June in the heart of Portobello Rd – a vibrant pastel colored street home to one of the UK’s most diverse and eccentric communities.

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