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Choppaluna opens its first flagship UK store in Bloomsbury London

Choppaluna has officially opened the doors of its first flagship UK restaurant in Bloomsbury, London

The fast, fresh, food-to-go and dine-in brand is the latest concept to come from the Hero Brands group, which also includes German Doner Kebab

The brand now has plans to open the next store in Berlin by January 2021, before embarking on further sites in London and UK growth throughout the next 12 months

Co-founder and CEO Nikras Agha said: “We are excited to be launching our first store as we bring UK consumers a super-healthy, delicious dining experience that offers guilt-free indulgence.”

Choppaluna has officially launched its first UK restaurant in Bloomsbury, London.

The fast, fresh, food-to-go and dine-in brand is the latest creation from Hero Brands and is set to transform and revolutionise the healthy eating space.

Choppaluna is here to show that salads don’t have to be boring and to bring customers a guilt-free indulgent menu of vegetarian and vegan options, and a huge choice of superfoods morning, noon and night, including delivery.

The vibrant experience allows customers to choose from over 60 fresh toppings before watching the brand’s talented team chop live in front of their eyes.

Choppaluna’s breakfast menu brings low-carb, high energy options like scrambled egg wraps (“Breggfast Rolls”) and Smoothie Bowls, whilst its flavour exploding salads provide the perfect balance of incredible taste, nutrition and energy. On the menu customers will also find Choppaluna’s ‘Big-Rolls’ where salad meets burrito and offers a more filling option for lunch and dinner.

Following the launch of its restaurant in Bloomsbury, the brand revealed plans to open the next site in the city centre of Berlin by January 2021.

Further growth and franchise recruitment will come during the next 12 months.

Co-founder and CEO Nikras Agha, who conceived the idea in Berlin with his Co-Founder Bijan Azadfard, said: “It’s very exciting to be launching our first restaurant in Bloomsbury, London.

“Choppaluna will truly revolutionise the healthy eating space in the UK, bringing customers indulgent healthy options that fit with a fast-paced on-the-go lifestyle.

“Following the launch of our first flagship store in Bloomsbury we will open a further site in Berlin by early next year and are currently looking at two other sites in London.

“The opportunity is truly resonating with our franchise network within the Hero Brands group and we will work with them to explore opportunities for growth throughout the UK.”

Hero Brands is focused on building the food brands of the future and brings a leadership team assembled from the world’s leading global food and beverage brands.

Its portfolio includes German Doner Kebab which has revolutionised the kebab in the UK and is now forging ahead with expansion plans in the UK and global growth regions including North America, Europe and Middle East, with 700 franchises already signed-up to its global growth strategy.

Athif Sarwar, Hero Brands CEO, said: “Hero Brands is responding to emerging consumer trends and focused on growing the brands of the future.

“Eating-out is changing and younger consumers are demanding a shorter dwell time, great-tasting healthier food and an aspirational-experience that is shareable on their social channels.

“Choppaluna responds to this trend and we worked very closely with Nikras and the team to develop the brand and a proposition that truly disrupts the healthy eating space.  “We are excited to have launched in Bloomsbury and will now bring Choppaluna unrivalled industry expertise and backing to truly launch and grow the brand throughout the UK and global regions.”

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