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Camden Market spices up its menu with debut opening of the Indian Alley and two more F&B signings

LabTech, owner of Camden Market, has announced the debut opening of The Indian Alley, the market’s latest modern Indian restaurant.  Situated in The Stables Market, The Indian Alley is the first F&B concept to launch in Camden Market post lockdown.   Just six weeks on from reopening over 80% of Camden Market’s traders on June 1, LabTech has also signed the world’s first plant-based sustainable burger chain, Neat Burger, and Spanish inspired creperie, Prep’ La Crepe.

All three join over 900 0ther traders in Camden Market; each of the brands are committed to implementing their own social distancing methods in line with Camden Market to continue welcoming visitors safely and securely.

  • Located alongside Phillipe Contuchini and Rudy’s Vegan Diner in Camden Market’s dining destination North Yard, The Indian Alley is being launched by the team behind Benares Restaurant and Bar, the well known fine-dining Indian restaurant in Mayfair.  The Indian Alley is a new Indian street food concept for the 2,250 sq ft Camden Market site. Located in a grade I listed building and created by the brand’s in house team, the plan is to completely refurbish the restaurant in early 2021.  The restaurant will open in early-August 2020.
  • Neat Burger – the world’s first plant-based sustainable burger chain – has also signed for a 500 sq ft unit at Camden Market, its second-ever dine-in outlet in London, after Mayfair. The brand is backed by five-time FIA Formula One World Champion, Lewis Hamilton, in collaboration with hospitality organisation, The Cream Group, and UNICEF Ambassador and early backer of Beyond Meat, Tommaso Chiabra. Neat Burger’s Camden store will offer individuals a streamlined plant-based menu, featuring delicious meat-free dishes that are more sustainable, healthier and ethical. Neat Burger is due to open its Camden outlet in August 2020.
  • Creperie, Prep’ La Crepe is to open a dedicated grab and go kiosk for their debut London site.  Camden Market is the brand’s third overall, joining their two Spanish branches including the recently opened 100+ cover restaurant in the main tourist hub of Madrid City.  Their Camden restaurant will pay homage to the success of their French menu; offering well-balanced and nutritious food including; sweet and savoury crepes accompanied by salads, smoothies and other drinks.  The Camden site will be an all-day dining concept for visitors to enjoy main meals as well as snacks.

Executive Chef of The Indian Alley, Sameer Taneja, commented: “We are thrilled to be opening The Indian Alley at Camden Market. Our mission has always been to remain unique by changing the way people perceive and experience Indian cuisine and broadening our business by opening in Camden supports our goal. This area of North London has always appealed to us because of the diverse food and beverage brands on offer in the market. We are confident our restaurant will complement the offering here and look forward to welcoming our first visitors in this part of London.”

Stasi Nychas, Co-Founder of Neat Burger, said: “We are really excited to be opening our second London location in the iconic Camden Market. The Market is visited by millions of locals and tourists a year, and we feel that Neat Burger will be a great addition to the world-renowned site. We can’t wait to serve upour delicious plant-based burgers from early August.”

Maggie Milosavljevic, LabTech’s F&B Commercial Director, added: “Since reopening Camden Market have continued to support all our traders.  Now we are fully reopen and serving our local community again, footfall is growing and this is the ideal time to be adding these three independent food and beverage brands.  The Indian Alley, Neat Burger and Prep’ La Crepe all have something distinctive to bring and we are excited to welcome them all to our thriving market in North London.”

The reopening of Camden Market was followed by the reopening of Buck Street Market, the UK’s first eco-market on July 15. LabTech, The Indian Alley, Prep’ La Crepe, and Neat Burger all dealt direct.

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