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UK Coffee Week with Jacobs Douwe Egberts

Charlea Samuel, Category Marketing Manager Premium Coffee, Jacobs Douwe Egberts

For a breakfast, lunch or dinner service, coffee is an important item for any restaurant to get right for their customers’ taste. Serving quality coffee can greatly enhance the dining experience and offering popular hot beverage styles made with quality ingredients is a great way for restaurants to entice potential new customers, whether it’s for a seated meal or for a social breakfast pick-me-up.

The UK coffee shop market has experienced 20 years of consecutive growth with annual sales showing an increase of 7.9% over the last 12 months[1] growing to an estimated value of £10.1 billion, it is evident that coffee purchasing remains a key factor within the consumer’s daily routine. Research shows that coffee drinking is part of British culture, with usage on par with the quintessential British tea[2], so ensuring customer expectations of quality and variety are met is crucial to operators and business success.

What are the new coffee trends?

The Latte is the most popular out-of-home coffee beverage in the UK[3], with the second most commonly chosen coffee style being a Cappuccino, followed by Americano and Flat White. For operator success, use an authentic full-bodied base that works well within a variety of beverage styles.

The UK’s favourite iced beverage is a blended iced coffee[4], and with iced coffee and speciality coffee consumption growing fast, showing a significant rise of 34%[5] in high street chains, during the summer months a chilled coffee option is a menu staple. Cold coffees offer a rare opportunity to unlock new usage occasions when people would otherwise reach for cold soft drinks [6], opening the market up to an even wider audience and potential consumers. A high quality and versatile coffee base is key to ensuring the perfect serve.

Customisation and personalisation remain as key trends within the coffee sector, with consumers expecting their preferred flavours of to be readily available. By offering a wide range of coffee options with changeable variations, consumers have the choice to have their coffee made their way. According to Allegra research, 45% of consumers consider a recognisable brand as an important factor when ordering coffee out of home coffee[7], this could indicate that out of home coffee consumers use brands as a signal of quality.

Flavoured syrups are also an easy way to excite with limited edition options, and with 30% of consumers being interested in hot drinks made with healthier syrups[8] operators should stock sugar-free version to offer on-trend summer options for health-conscious consumers.

Dairy-free still remains a key factor in consumer trends with usage of plant-based milks such as soya, coconut or almond standing at 19% in the UK, rising to 27% in the age group of 16-34s[9], indicating the future of dairy-free consumption will continue to rise due to the popularity in the younger age bracket. Using a quality coffee base that blends just as well with dairy-free alternatives allows different variants to be added without losing flavour and overall coffee experience.

Distinctively bold and dark roasted White Ox’s exceptional debut Blend No.1 has been masterfully blended from UTZ certified beans to display notes of dark chocolate and crisp red berries. Delivering a complex yet balanced espresso with an inviting aroma, that makes it the perfect base for a wide variety of speciality coffee drinks, from an authentic and intense Espresso, to a smooth, aromatic Cappuccino or on-trend Iced Latte.

With quality rather than convenience driving coffee consumption, today’s discerning coffee drinkers seek heritage, great taste and provenance, White Ox delivers on all fronts. Crafted with passion and enriched with experience, the White Ox Blend No.1 pack features the familiar Douwe Egberts seal of quality, reassuring customers about their coffee before they even taste it.

Supported by barista training, branded front of house material, advice and seasonal recipes, to help operators to tap into the latest trends and inspire menu development to create customer experiences that truly honour and celebrate coffee as one of life’s daily joys.

Coffee Machines

Martyn Bell, Category Marketing Manager Convenience Coffee, Jacobs Douwe Egberts

Menus have of course seen the additions of popular coffee-shop style beverages, with Cappuccino, Latte and Americano expected as the norm. However, with the possibility for consumers to have their coffee their way when purchasing drinks out of home, extra shot, oat milk and flavoured syrup coffees are no longer reserved for the picky and operators need to broaden their offer to meet expectations.

To tap into the trend of personalisation and to help operators offer a barista-style experience without additional staff training, time or pressure, Jacobs Douwe Egberts launched the Cafitesse Excellence Touch coffee machines.

One of the fastest and most reliable front of house coffee machines, Cafitesse Excellence Touch is perfect for pubs and bars that offer a coffee self-service. Also available in a compact model, the new machines boast ground-breaking touchscreen technology, meaning consumers can quickly and easily choose from a wide range of coffee-shop style drinks. More importantly the machines allow them to adapt the strength, amount of milk and size of their chosen coffee to perfectly match their tastes, simply with the swipe of a finger.

The Cafitesse Excellence system has been designed to deliver great tasting coffee, but with the operator in mind. Creating a cup of black coffee in only 6 seconds and a Cappuccino within just 12 seconds, and can brew up to 600 cups per hour, keeping queues to a minimum and satisfying customers’ coffee needs in an efficient, super consistent and convenient way. The machine’s interface can even be personalised to leave messages for customers to add to the customer experience.

Jacobs Douwe Egberts offers a coffee for every cup – from value to premium options, available in a variety of formats to suit your needs.


[1] Allegra World Coffee Portal – Project Café UK-Strategic Analysis- Executive Summary – Headlines- 2019

[2] Mintel – Coffee- UK – September 2018

[3] Allegra – UK Coffee Shop Report – Type of Beverage Consumed – 2019

[4] Allegra – UK Coffee Shop Report – Type of Beverage Consumed – 2019

[5] Allegra – UK Coffee Shop Report – Growing Beverage Products – 2019

[6]  Mintel – Coffee- UK – September 2018

[7] Allegra World Coffee Portal –UK Retail Coffee Shop Market –Strategic Analysis, 2018

[8] Mintel – Coffee Shops – UK – December 2018

[9] Mintel – Tea and Other Hot Drinks – UK- July 2018

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