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European Coffee, Tea & Soft Drinks Expo, the only professional trade show 100% devoted to the profitable service and sales of coffee, tea and soft beverages – and nothing else – is launching an exciting new feature – live coffee roasting – when it returns to Olympia, London on May 21st and 22nd 2019.

Never before seen in the UK, visitors will be able to see LIVE coffee roasting on a Diedrich machine by the best roasters in the industry, with expert commentary. In this unique feature visitors will be able to witness for themselves the complexity and great skill involved in roasting – LIVE! Famous roasters will display and discuss the unique intricacies in the art and science of roasting. It will educate and inspire the coffee business community about roasting.   Highly skilled roasters hosting sessions include:

• James Boatfield -Thorley, Roastery Manager, Allpress
• Jamie Boland, Owner/Head Roaster, Ancoats Coffee Co
• Patrik Rolf Karlsson, Founder, April Coffee Copenhagen
• Sam Langdon, Master Roaster, Caravan Coffee Roasters
• Jamie Strachan, Head of Coffee, Dark Arts Coffee
• Roland Glew, Head Roaster, Has Bean Coffee
• Eliasz Minkiewicz, Development Manager, Nord Coffee
• Courtney Snowdon, Head Roaster, Ozone Coffee Roasters
• Mike Steele, Head Roaster, 200 Degrees
• Rudy Huemer, Quality Manager, Union Hand-Roasted Coffee
• James Wogan, Green Buyer, Wogan Coffee

Stephen Leighton, Director, Has Bean Coffee and Howard Barwick from Olam Specialty Coffee will be taking on the MC duties.

Sponsors include Brita Professional, Cropster, Diedrich and Olam Speciality Coffee.

Steve Buckmaster, Sales Director for BRITA Professional, said, “We’re extremely excited to be involved in the Roastery Masterclasses at this year’s European Coffee, Tea & Soft Drinks Expo, which showcases the very best talent the industry has to offer. The event provides an invaluable opportunity for people to learn from and engage with other experienced professionals, helping them to improve and expand their coffee offering.”

Annie Swift, Managing Director, European Coffee, Tea & Soft Drinks Expo said, “The topic of coffee roasting always generates a great deal of debate – should you do your own roasting? What are the pros and cons? What should you be looking for in a roasting partner?   All of these questions and many more will be addressed in Roastery Masterclass LIVE! by the extremely talented roasters taking part.”

As well as being the Green Bean Sponsors of Roastery Masterclass Live!, Olam Specialty Coffee is hosting cupping sessions at the show.

Howard Barwick, European Business Development Manager, Olam Specialty Coffee said, “The willingness to learn, the drive towards formalising industry education & in particular, the free sharing of ideas, is perhaps what makes specialty coffee the tip of the arrow of the coffee industry. To that end, the roastery masterclass will provide a wonderful forum for discussion, (hopefully lively!) debate & the passing on of hard won experience. In conjunction with our nearby cuppings & our hosting alongside industry friends & renowned figures, we aim to make this accessible for newcomers as well as informative & engaging for more experienced industry professionals.”

EUROPEAN COFFEE, TEA & SOFT DRINKS EXPO, LONDON’S OLYMPIA, MAY 21st and 22nd 2019 www.europeancoffeeexpo.com