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Sushi Daily launches first permanent site in New Oxford Street, London

Following their globally successful kiosks, artisan Sushi retailer Sushi Daily has opened its first permanent site on New Oxford Street, London. Their first expansion into a permanent site is a continuation of their philosophy to bring high quality ingredients and expert Sushi preparation to the capital.

Founded by Kelly Choi of KellyDeli, Sushi Daily has brought the finest quality Sushi to over 750 convenient locations across Europe including multiple branches of Carrefour, Waitrose, Albert Hejin, Real, Edeka, Rewe Group, Casino, Intermarché and Finiper. Now, collaborating with Sushi expert Silla Bjerrum formerly of Feng Sushi, the permanent site will be both a location for Londoners to enjoy fresh Sushi, handmade on site by Sushi artisans, bespoke hot dishes and breakfast items, whilst also being a hub where guests can see and taste newly developed dishes served alongside more familiar old favourites across the wider kiosks in both the UK and Europe.

Seasonality, sustainability, quality and flavour is central to the concept with fish delivered whole to the site, ready to be cut and prepared daily for absolutely freshness. Sushi Daily also adopts a nose to tail ethos allowing waste to be minimised. The Salmon miso uses their homemade broth made from fish bones and the Salmon Skin Roll uses their own crispy salmon skin.

Londoners can also choose hot food options, providing a nutritious and authentic Japanese meal, with a choice of a white or brown rice base and various garnishes.

Co-founder Kelly Choi said, “I’ve always enjoyed new challenges, and it feels like it’s the right time to open a high street location after the success of the kiosks. I’m delighted to be working with Silla as she is a passionate artist when it comes to her technique, and we are completely aligned in our business approach.”

Fellow co-founder Silla Bjerrum said of the opening, “I am extremely excited to partner with Kelly Choi and bring a new, quality concept to our loyal customers across Europe. I admire how Kelly has always been focused on the highest quality, while growing the business so rapidly.”

Situated on one of London’s most thriving business hubs, Sushi Daily has a striking design incorporating indigo blue and white hues, to create a bright, inviting space with communal seating.

Eight years ago, when Sushi Daily originally launched, Kelly promised their Sushi Master Yamamoto-San that they would provide the best sushi in Europe. This mantra continues at the new site, where she and Silla will deliver an innovative, seasonally changing menu in a unique casual dining environment.

Opening hours: 07.30am-10.00pm
Address: 52-56 New Oxford Street, London, WC1A 1ES
Contact number: 020 7292 3518
Instagram: @sushidailytogo

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