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Arbitrip, a leading travel technology platform transforming hotel booking through advanced AI, exclusive pricing, and elevated customer service, today announced strong early results from its landmark partnership with EL AL Airlines, following the launch of a fully white-labeled hotel booking platform embedded within EL AL’s digital ecosystem back in June.

In its first month, the platform generated more than 35,000 hotel nights booked, while EL AL customers redeemed more than 130 million frequent flyer points on hotel stays.

“The launch of the EL AL Travel platform is a major milestone in the implementation of the company’s long-term strategic plan, which aims to develop new growth engines and expand the range of options we offer our customers,” said Nadav Hanin, VP Marketing and Digital at EL AL. “The new platform will allow customers to book their entire vacation in one place and will enable members of the Matmid Frequent Flyer Club and FLY CARD holders to redeem and earn points and Diamonds on every part of their trip – from flights and hotels, and soon also attractions – and enjoy a complete and cost-effective travel experience.”

“This partnership represents a new chapter in travel, and the response from EL AL customers in the first month demonstrates the demand for a more complete experience,” said Benny Yonovich, CEO and Co-founder of Arbitrip. “Travelers expect more than just booking functionality – they want relevance, value and service. More than 35,000 hotel nights booked in the first month shows what can happen when an airline combines the strength of its customer relationship and loyalty program with AI-driven personalization, exclusive pricing and full-service support.”

The platform provides access to more than 1.5 million properties worldwide, with dedicated concierge services available for top-tier loyalty members.

Meanwhile the new platform allows customers to book their entire vacation in one place and enables members of the Matmid Frequent Flyer Club and FLY CARD holders to redeem and earn points and Diamonds on every part of their trip – from flights and hotels, and soon also attractions – and enjoy a complete and cost-effective travel experience.

At the core of the platform is Arbitrip’s advanced AI engine, which moves beyond traditional white-label solutions by dynamically tailoring hotel recommendations to each traveler. Rather than serving a uniform set of results, the system adapts to individual user profiles that include travel history, booking behavior, trip type, and seasonal patterns, helping ensure that passengers receive distinct and highly relevant options. 

A key advantage of the platform is access to Closed User Group (CUG) rates, unlocking highly competitive pricing not available to the general public. This allows travelers to access preferential hotel rates while avoiding the inflated pricing that can sometimes be associated with point redemptions.

Beyond booking functionality, the partnership introduces a full-service agency experience within the airline environment. Travelers who book through the platform gain access to 24/7 support and personalized assistance, combining the efficiency of AI with human expertise. 

Launching initially with hotel bookings and with plans to expand into additional services such as car rentals and experiences, Arbitrip and EL AL will later develop the platform into a broader travel ecosystem.