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centre:mk, one of the UK’s top 10 prime regional destinations, has announced the signing of leading chocolate drinks brand, Knoops, known for its expertly crafted, customisable chocolate drinks. Knoops delivers a premium, personalised experience that responds to the growing demand for high-quality experience-led retail.

Marking the brand’s regional debut, the new 1,720 sq ft unit will be located on Sunset Walk in a prominent location adjacent to the City Square entrance, and opposite H Beauty. The new store will showcase Knoops’ latest interior concept, designed to reflect the indulgent nature of its products.

centre:mk visitors will be able to enjoy a curated, hand-crafted selection of hot and cold chocolate drinks. Knoops delivers a distinctive customer experience through its unique approach, offering full customisation across chocolate percentage, milk type, and flavour infusions. It will join centre:mk’s dynamic line-up of premium operators, including Hotel Chocolat, Cornish Bakery and H beauty Champaign Bar.

Aaron Pennington, Operations Directors of Knoops, said: “Opening in centre:mk is an exciting step for Knoops as we continue to grow across the UK. It’s a destination that gives us the chance to connect with a new and diverse audience who care about quality, craft and experience. Community has always been at the heart of what we do, so opening in places that genuinely share those values – and the people behind them – feels like a natural fit.”