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National Negroni Week returns from 22nd to 28th September 2025, and some of London’s most exciting restaurants and bars are celebrating with creative new takes on the classic Italian cocktail. From zero-alcohol options to spice-laced twists, this year’s offerings are as diverse as they are delicious.

Whether you’re in the restaurant industry looking for cocktail inspiration or simply a Negroni lover, here are five standout Negroni variations worth checking out this month.

1. The Non-Alcoholic Negroni at Sam’s Riverside

Location: Hammersmith, London

Sam’s Riverside, a riverside brasserie with stunning views of Hammersmith Bridge, is putting the spotlight on mindful drinking with its St. Agrestis Phony Negroni – a non-alcoholic version that keeps all the bitter, herbal character of the classic cocktail.

Pair it with their famous oyster selection or snack on parmesan churros before diving into a main like HG Walter Hereford aged rib eye steak or Cornish Hake.

Perfect for: Guests seeking a sophisticated zero-proof alternative that doesn’t compromise on flavour.

2. Secret Negroni Bar at Noodle & Beer

Location: Chinatown, London
Launch Date: 4th September 2025

Chinatown’s late-night hotspot Noodle & Beer is transforming its downstairs bar into a Secret Negroni Bar in collaboration with Campari. The bold red bar will feature exclusive Campari décor and a limited-edition Negroni menu, including:

• The Classic Negroni (£13.50) – equal parts Campari, gin, and sweet vermouth
• Sparkling Sake Negroni (£13.50) – a playful take on the Sbagliato
• Plum Umeshu Negroni (£13.50) – featuring sweet and fruity Japanese plum wine

Launch offer: The first 50 diners on 4th September can get a free Negroni with the purchase of any main dish using code: I Love Negronis.

3. Asian-Inspired Negroni at HUŌ

Locations: Chelsea & Belsize Park, London

HUŌ offers a unique twist on the Negroni to complement its fresh and flavourful Asian dishes. Their Asian Negroni is a balanced mix of Bombay Gin, Campari, Martini Red, and house sake.

Perfect for sipping on HUŌ’s outdoor terrace, this cocktail pairs beautifully with dim sum, lobster crackers, and other Asian small plates.

Don’t miss: The combination of umami-rich sake with classic Negroni bitterness.

4. Indian-Spiced Negroni at Farzi

Location: 8 Haymarket, London SW1Y 4BP

Farzi has created a bold, East-meets-West Negroni inspired by Head of Bar Sai Pawan’s travels through southern Italy and India. Featuring peach gin and a hint of cardamom, this Negroni brings warmth, fruitiness, and complexity in every sip.

It’s a global twist that fits perfectly with Farzi’s reputation for innovative fusion cuisine.

Try it: At Farzi London, just steps from Piccadilly Circus.

5. Ruby Red Negroni at Chook Chook: Indian Railway Kitchen

Location: Putney, London

Chook Chook offers a rich, ruby red Negroni during their nightly Happy Hour from 9pm, available for just £8. This cocktail blends gin, vermouth rosé, cranberry juice, and Campari – stirred over ice for a perfectly chilled finish.

Pair it with popular dishes like the smoky tandoori chicken or slow-cooked lamb curry for a match made in flavour heaven.

Why it works: The bitterness cuts through spicy, rich dishes while elevating the overall experience.

Celebrate Negroni Week 2025 in Style

London’s restaurants are proving that the Negroni is far from one-dimensional. Whether it’s a non-alcoholic creation, an Asian sake infusion, or an Indian-spiced cocktail with global flair, these inventive versions are perfect for celebrating Negroni Week 2025.