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James White Drinks is celebrating a major win in the food and drink industry as its Veg It Juice has been awarded a prestigious Great Taste Award — one of the UK’s most respected accolades recognising exceptional flavour and quality.

The judging panel praised Veg It Juice as “a surprisingly refreshing juice,” highlighting the product’s standout taste in a competitive category.

“At James White Drinks, our mission has always been simple: to craft the best-tasting juices possible,” said Barnaby Mallinson, Managing Director at James White Drinks. “To have Veg It Juice recognised by such a prestigious award is a fantastic achievement for the whole team.”

This recognition comes at a time when vegetable-based juices are rapidly gaining popularity, particularly among health-conscious consumers and hospitality buyers seeking low-sugar, nutrient-rich drink options without compromising on flavour.

Award-Winning Juice Available Across the UK

Veg It Juice is widely available across major UK retailers including Tesco, Sainsbury’s, Waitrose, Ocado, and Amazon, making it easier than ever for chefs, restaurateurs, and consumers to experience its award-winning blend.

The Great Taste Awards, organised by the Guild of Fine Food, are seen as the gold standard for fine food and drink. Products are blind-tasted by expert panels, and only those that deliver outstanding flavour are awarded the coveted stars.

Health Trends Driving Restaurant Beverage Menus

With the increasing demand for healthier drink alternatives in restaurant and hospitality venues, this award positions Veg It Juice as a strong contender for inclusion in on-trade menus looking to offer exciting, better-for-you beverage choices.

For more information about Veg It Juice and the full James White Drinks range, visit jameswhite.co.uk.