In the fast-moving world of foodservice, staying relevant to your customers is essential. As expectations change and taste buds evolve, gone are the days where a restaurant, pub or bar could rely on a consistent menu and convenience. The modern foodservice landscape is faster, smarter, healthier, and more sustainable than ever before. Operators who collaborate with innovative foodservice suppliers are the ones turning casual customers into loyal fans.

So, what are operators doing in foodservice to keep customers coming back?

Experience over meals  

Firstly, today’s diners crave more than just a good meal – they’re looking for immersive, Instagrammable experiences that tell a story. Whether it’s a visually striking dish, live music, a creative food-and-drink pairing, or a menu built around a story, the most memorable meals are those that engage all the senses and tap into emotion or the current culture.  

Top tip: look for suppliers who offer bespoke offerings and creative support to help bring your vision to life. 

Sustainability is the standard

Sustainability is no longer a nice-to-have – it’s non-negotiable. In today’s foodservice landscape, operators who overlook waste reduction, ethical sourcing, local ingredients and sustainable suppliers risk falling behind. Today’s diners are actively seeking responsible choices, from plant-based and low-carbon menus to minimal packaging and visible food waste efforts.  

Top tip: To increase your sustainable offering – have a rotating menu with local and seasonal ingredients.

Bold, global flavours  

Food fusion is the new norm. Street food, authentic regional cuisines, and culturally diverse menus are increasingly popular. Today’s diners are craving bold, flavour-packed offerings. And so, for foodservice operators, this is an opportunity to stand out by infusing menus with globally inspired ingredients and unexpected pairings.   

Top tip: Use global flavours to make a creative twist on familiar favourites. 

Source the latest foodservice suppliers at The National Restaurant, Pub & Bar Show 2025  

Foodservice suppliers can offer quality, creativity, sustainability, bold flavours, innovation and on-going menu support. So, why not find them at The National Restaurant, Pub & Bar Show?  With just one visit, you can meet leading foodservice suppliers (face-to-face), sample innovative new products and gather practical ideas to boost your business. 

Make sure to meet the following foodservice brands (booked in so far) at the show:  

  • Pizza Si
  • The Food Fellas
  • The Tofoo Company 
  • Lamb Weston 
  • Taylors Snacks 
  • Destiny Foods 
  • Tugo 
  • Santa Maria 
  • Bute Island Foods 
  • Moving Mountains

Registration is open for The National Restaurant, Pub & Bar Show
Excel, London
24–25 September
BOOK your FREE trade ticket HERE.