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Bisto has launched a Christmas Guide to help publicans and chefs maximise the festive and New Year trading opportunities, giving them a helping hand to deliver customer experiences to remember.

With research highlighting that 61% of consumers want a unique experience they can’t create themselves at home this Christmas*, the Christmas Guide gives insight into consumer dining habits and expectations, to help operators maximise the huge opportunity the festive season brings.

The digital booklet is also jam-packed with festive menu ideas and expert-led advice from award winning chef and patron of The Cricketer’s Arms, Harry Kodagoda. Pub chefs can also be inspired by six flavour-packed recipes, created by Harry, including a vegan Bisto apricot, puy lentil and cranberry bake and an indulgent Ambrosia apricot glazed panettone and butter pudding.

Highlighting the opportunity for pubs, Harry Kodagoda, comments:

“Customers will be looking to treat themselves and indulge during the festive period. With this at the forefront, I truly believe that delivering value for money is key.

“The Christmas Guide is loaded with insights from myself and fellow chefs and experts, which will not only keep your customers returning throughout the festive season but also well into the future.”

Sarah Robb, foodservice marketing manager, Premier Foods Foodservice:

“As one of the UK’s largest food manufacturers and home to some of the nation’s much-loved brands, we’re committed to helping pub operators create marketing ideas and menu innovation that will make this festive season unforgettable for customers.  “The Christmas Guide is a treasure trove of ideas and inspiration, designed to support pub operators through their busiest period.”

To download a copy of the Christmas Guide, click here: Premier Foods – See how we support chefs with recipes and advice (

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