· American inspired food and cocktail chain, Fridays, announces partnership with leading British plant-based meat producer, Meatless Farm, on what they’re dubbing ‘Meatless Monday’
· New menu includes plant-based versions of iconic classics such as the Meatless Fridays Sesame Strips in its Legendary Glaze, alongside exciting new options, to give guests that Fridays Feeling regardless of the occasion
· Nearly half of Brits (43%) say they want to eat more plant-based food in 2022 vs 9% in 2019
(A range of Fridays NEW plant-based dishes available at Fridays nationwide now)
Fridays, part of newly listed Hostmore plc, is today announcing a newly expanded range of delicious plant-based menu items, as it partners with leading British producer Meatless Farm.
The new plant-based menu is designed to offer even greater choice to vegans, vegetarians, flexitarians and those simply keen to try something different. Recent research carried out by Meatless Farm found that almost half (43 percent) of Brits want to eat more plant-based food in 2022 – a massive increase from approximately just 1 in 10 (9 percent) in 2019. When asked why, the top reason cited by over half (55 percent) of respondents was flavour.
Available nationwide, the new Meatless Farm range means guests can now get their hands on plant-based versions of iconic Fridays favourites, including the much loved, and best-selling, Fridays Sesame Strips, alongside exciting new options. The lip-smacking menu includes: Meatless Fridays Sesame Strips, made with Meatless Farm plant-based chicken and tossed in its iconic Legendary Glaze; Vegan Loaded Fries, using Meatless Farm plant-based bacon pieces with vegan garlic aioli; Meatless Chicken Tacos; and Meatless Chicken Fri-jitas, a delicious new sizzling fajita.
The news follows the launch of Fridays’ new menu, which celebrates its heritage through quality, simplicity and relevancy. All dishes are freshly made to order with top-quality ingredients, alongside new and classic cocktails full of energy and theatre all handcrafted by its expert bartenders.
The new dishes are available in Fridays stores nationwide NOW! They join other vegan-friendly items on the Fridays menu including the To Vegan and Beyond Burger, Mushroom Quesadillas, House Fries and the Chocolate Chip Lava Cookie.
Robert B. Cook, Fridays CEO, said: “We want our iconic Fridays service, spirit of generosity, and delicious, freshly-prepared food, to be available to everyone which is why we’re delighted to be launching our best ever range of plant-based options. Whether you’re a vegan, flexitarian, or simply open to trying something different, it means a huge amount to us to be able to offer the greatest choice possible and give as many people as we can that all-important Fridays Feeling!
“We’re thrilled to be offering these new dishes in partnership with Meatless Farm, who share our passion for exciting food that doesn’t compromise on taste and quality.”
Morten Toft Bech, Founder of Meatless Farm, added: “A partnership with an iconic restaurant brand such as Fridays deserves iconic dishes at a time when more people than ever before are looking for simple plant-based swaps. We’re excited to offer meatless versions of Fridays’ signature classic dishes and to make it more accessible for people nationwide to make tasty plant-based swaps – the legendary chicken sesame strips with our meatless twist is not to be missed!”
 Meatless Farm 2022 research by One Poll. Research conducted in December 2021 and January 2022 amongst 2,000 UK adults.