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Luxco Launches Ezra Brooks 99 Proof into UK and Europe

Ezra Brooks 99

Kentucky-based Lux Row Distillers is bringing Ezra Brooks 99 Proof to UK and European shores from March 2022, following the success of the higher ABV Bourbon’s 2021 US launch and in response to increased consumer demand for barrel aged, premium bourbons[1].

Targeted at millennial adults with a discerning palate, the latest Ezra Brooks offering builds upon the spicy, rye Bourbon mash bill taste of the brand’s flagship expression, Ezra Brooks Kentucky Straight Bourbon. 

Charcoal filtered for a smooth, mellow finish, Ezra Brooks 99 Proof’s enhanced flavour profile comes as a result from the higher ABV. It also boasts an elevated look, with the liquid encased in a distinctive, embossed bottle complete with a natural cork closure and featuring a prominent call out to the ‘99’ proof spirit which demands attention on shelf.

Distribution of Ezra Brooks 99 Proof (700ml) will be concentrated on high-demand Ezra Brooks markets including the UK, Germany, Russia and Italy. The 49.5% ABV Bourbon will have a RRP of £25.99 / €34.95.

John Rempe, master distiller at Lux Row Distillers said: “With Ezra Brooks 99, our goal was to create a higher-proof Bourbon without sacrificing the rich notes Ezra Brooks is known for, and we achieved that with 99. The result is a smooth, drinkable Bourbon with hints of caramel, vanilla, chocolate and spice that we are incredibly proud of.”

Greg Mefford, international sales director at Luxco, the owner of Lux Row Distillers, adds: “We believe the refined style and honest flavour of Ezra Brooks is amplified in Ezra Brooks 99, giving consumers of the brand even more to connect to and we’re very much looking forward to introducing this elevated expression to the UK and European markets.”

Ezra Brooks 99

Ezra Brooks 99 will be distributed by Lightbox Brands in the UK and Kammer-Kirsch GMBH.


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