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BrewDog: Business as a force for good

BrewDog: Business as a force for good

With coronavirus demanding operators to diversify, we speak to the big dog at BrewDog about being one step ahead. We will delve into the brand’s rapid transformation, from lockdown lager and punk sanitiser, to online tastings and virtual pubs. Join brand and marketing expert Mark McCulloch and BrewDog’s Chief Operating Officer David McDowall, as they discuss the brand’s evolution and response to the COVID-19 crisis.

Mark McCulloch, The Food & Drink Marketer, Supersonic Inc.
David McDowall, Chief Operating Officer, BrewDog plc

Timings: 15:00 PM – 15:45 PM

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