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Big Fernand has arrived in London! The Parisian burger brand has made a cross-channel trip to launch its latest site. Known for bringing France’s culinary flair and unique ingredients to the international burger scene, Big Fernand is set to add a certain ‘je ne sais quoi’ to the Big Smoke.

Already established in China, the UAE and on its home turf since launching in Paris during 1993, Big Fernand has become synonymous with carefully considered casual dining. Quality French beef is paired with cheeses, sauces and potatoes all sourced from the country, a trademark element that has shaken up the burger world’s American conventions. Complemented by stylish but playful surrounds, Big Fernand’s approach will bring contrast to the capital.

Anchored by le Big Fernand, sandwiching an organic, responsibly sourced French beef patty between freshly baked brioche buns, Tomme de Savoie cheese, sun-dried tomatoes, parsley and Big Fernand cocktail sauce (£9.50), the hamburgé menu runs to nine options. With the menu’s le D-I-Y burger, those nine can be further tailored into one of more than 3,840 different combinations.

The hamburgé menu’s other choices include le Jura beef burger with Morbier cheese, smoked bacon, roasted peppers, chives and homemade pesto sauce (£9.50), le Coq organic chicken burger with Tomme de Savoie cheese, grilled aubergines, fried onions, tarragon and Big Fernand BBQ sauce (£9) and l’Agneau, which pairs a lamb patty with Tomme de Savoie cheese, grilled aubergines, fried onions, coriander and Big Fernand mayo (£10.50). More unusual choices include le Canard, featuring duck and pâté de foie gras (£11) and le Veau, which pairs veal with Fourne cheese and candied onions (£10), while vegetarians can choose between le Portobello (£9.50) or le Veggie (£9).

Alternatively, diners can choose le Salade du Chef featuring bacon and Gruyère, while sides range from classically French Fernand frites and supremely gooey Frites Raclette, to Crudités with dips. When it’s time for dessert, Big Fernand insists on sticking to tradition by serving each option with a ladle, whether it be natural yoghurt, la Mousse au Chocolat or les Fruits Coupés.

Big Fernand’s drinks are classic France through-and-through, with grenadine starring on the soft side, to be blended with either orange, lemon, mint, Evian or Perrier. Alcoholic options include le Panaché, blending beer with lemonade or a beer, grenadine and lemonade concoction called le Monaco. French craft beers and wines also feature, or there are Classic Gallic aperitifs such as le Vermouth Bonbons Chocolat and a Marie Brizard.

Unusually for a London burger restaurant, Big Fernand will serve a light breakfast menu too, covering all the continental breakfast essentials such as freshly made French pastries, Tartine or Ficelle beurrée bread baked on site, hard-boiled or scrambled eggs, yoghurts and fruit salads. Breakfast drinks include French press or espresso coffees and hand-pressed fresh orange juice. Breakfast will be launching in February this year.

http://bigfernanduk.com/ | @bigfernand_uk

37 Thurloe Place, South Kensington, London, SW7 2HP

Photography @lateef.photography