Already a legendary name on the Ibiza scene, hugely successful fine dining and socialising concept, IT, is now set to conquer London.
Launching in the heart of Mayfair on 14th November, this vibrant and contemporary new venue will, in the words of IT founder Alessio Matrone, “give the city a totally different experience where fine Mediterranean cuisine meets the Balearic beat of Ibiza.” London follows hot on the heels of IT’s launch in Milan earlier this year, which saw Alessio partner with friend and entrepreneur Ferruccio De Lorenzo, with whom he shares a passion for fine food and music. Less than seven months after opening, IT in Milan secured its first Michelin star this November.
This accolade speaks to the success of IT’s unique concept, where the Mediterranean spirit, music and late nights in good company are as much a part of the experience as the exquisite food.
IT’s London restaurant, located in a former Dover Street art gallery, will also be helmed by Chef Gennaro Esposito, of two Michelin-starred Torre del Saracino, who currently oversees all three IT restaurants. It was at Torre del Saracino, in Gennaro’s hometown of Vico Equense on the coast of Sorrento, that he first worked with Adriano Rausa who comes from IT in Milan to take up the Head Chef position.
Diners will enjoy a mix of gourmet Mediterranean dishes showcasing the authentic flavours of Esposito’s southern Italy. Menus will feature the chef’s signature Spaghetto al Pomodoro, made with IT’s homemade Vesuvio tomato sauce, his acclaimed scabbardfish 80’s style, Nocellara olive soup, fennel purée and a selection of IT’s speciality pizzas with their famously thin crusts.
When it comes to the dessert menu, the traditional Neapolitan babà is sure to become a firm favourite, offering an unforgettable taste of one of Italy’s most famous delicacies.
In addition to a bar and restaurant accommodating over 100 seated guests, there will be an elegant semi-private dining room, featuring a dramatic skylight – the perfect venue for private events.
The upper level’s separate space will offer all the exclusivity of a members’ club without the need for membership. Entrance will be by invitation only and a ban on photography will ensure guests’ absolute privacy.
Similarly to IT’s sister restaurants, music will be at the core of the London experience. The venue will offer a carefully curated soundtrack which brings the energy of Ibiza to Mayfair with smooth daytime beats and hypnotic evening grooves. In addition to daily DJ sets, IT will host regular events with music from world-class DJs.
IT, 28-29 Dover Street, London, W1S 4LX