Fentimans, the botanical drinks maker is launching a new light soft drinks range, to better meet the needs of a growing audience seeking reduced calories in premium soft drinks. A recent Fentimans Market report indicates that two thirds (65%) of British consumers are now proactively trying to lead a healthier lifestyle*. They have therefore chosen three of their top selling flavours and skilfully crafted the recipe to be lower in calories without compromising the famous Fentimans flavour.
The ‘light’ range includes a lower calorie version of their iconic Rose Lemonade, plus Gently Sparkling Elderflower and Sparkling Raspberry. The drinks have been created by adopting the same botanical brewing method Fentimans have been using for over 100 years, where milled ginger root and selected botanicals are fermented for seven days.
The new recipe for the Fentimans ‘light’ soft drink range contains no artificial sweeteners. Each drink contains less than 60 calories per bottle, whilst sugar has been reduced to 4.8g per 100ml.
Fentimans Marketing Director, Andrew Jackson comments: “We know that a growing number of our audience are increasingly looking for great tasting ‘light’ drinks with fewer calories. At Fentimans, great flavour is our number one objective, so we have worked long and hard on the new recipes to ensure we can deliver a lighter option of our classic drinks, with absolutely no compromise on flavour.”
The new Fentimans ‘light’ range will be launched in a new 250ml bottle – available in both a single and 4 pack formats. The launch of Fentimans Light will be supported by print advertising, sampling, digital and instore activation.