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Jude’s, the British family run ice cream brand, has been dedicated to crafting the world’s tastiest ice cream since 2002. In the autumn of 2017, following the arrival of the family’s next generation of little ones down at the farm, Jude’s launched ‘Little Jude’s Lollies’. Containing less than 10% sugar, under half the average sugar content for ice creams nationally, the range has been a huge success with kids, parents and retailers alike. As such, Little Jude’s Lollies is now Jude’s bestselling line.

Having bagged over 40 Great Taste Awards, Jude’s is known for being experimental with exciting new flavours. Inspired by the success of the Little Jude’s range, Jude’s is launching its first flavour packed, no added sugar and vegan flavours for big kids to enjoy. Made using natural sweeteners Stevia and Erythritol, as well as the sugar content naturally found in cow’s milk, coconut milk and vegetable fibre, Jude’s new range comes in three of its bestselling classic flavours, as well as something new:

• Salted Caramel
• Vanilla Bean
• Peanut Butter
• Vegan Chocolate

Available from 23rd October at Sainsbury’s nationwide, RRP £4.60, Jude’s lower calorie and vegan flavours will sit proudly alongside the classic range in new, pinstripe tubs. Jude’s has brought back it’s iconic spoon which clearly communicates the calorie content to shoppers looking for something lighter, and a flag reading ‘no added sugar’.

Chow Mezger, MD and son of Jude comments: “We are incredibly excited to be launching the first premium, British, no added sugar ice cream range. The ice cream tastes amazing and we can’t wait for people to try it!”

“The new range is designed to offer consumers choice. For those looking for lower calorie and no added sugar products, we wanted to offer ice cream with both outstanding taste and provenance. We use fresh British milk collected daily from the cows and the finest ingredients such as Madagascan vanilla, English sea salt and Sri Lankan coconut milk which gives the Vegan ice cream an incredible rich and creamy taste and texture.”