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La Maritxu, London’s much-loved Basque cheesecake brand, is delighted to announce its launch in the iconic Selfridges Food Hall. Customers can now discover and enjoy La Maritxu’s signature range of cheesecakes at one of London’s most celebrated food destinations.

Founded in 2021 by husband-and-wife duo Ignacio and Lucia, La Maritxu has quickly developed a loyal following for its take on the traditional Basque cheesecake. The brand’s latest launch marks an exciting chapter, bringing its distinctive cheesecakes to Selfridges alongside some of the UK’s most exciting food and drink brands.

Inspired by the cheesecakes of Bilbao, La Maritxu’s signature Basque-style cheesecake is baked at a high temperature to create its characteristic deeply caramelised, almost burnt top, while retaining a rich, smooth and creamy centre. The result is a cheesecake that is indulgent, distinctive and true to its Basque inspiration.

Selfridges customers will be able to choose from a selection of La Maritxu favourites, including the Classic Cheesecake and Pistachio Cheesecake, alongside the Mango & Passionfruit Cheesecake, a limited-edition flavour.

The cheesecakes are available in a range of sizes, from larger cakes designed for sharing to La Maritxu’s popular mini cakes priced at £14 each.

The launch at Selfridges represents an exciting milestone for La Maritxu as the brand continues to grow its presence across London. With its distinctive Basque roots, high-quality ingredients and instantly recognisable caramelised finish, La Maritxu is bringing a taste of Bilbao to one of the capital’s most iconic food halls.