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Tiptree Patisserie, part of the Wilkin & Sons group, has launched a new online ordering platform designed to make it easier for cafés, tea rooms, visitor attractions, hospitality venues and foodservice operators across mainland UK to access its range of artisan cakes, traybakes and baked goods.

Available at www.tiptreecakes.com, the new website offers a carefully selected range of cakes, scones and muffins chosen specifically for their ability to travel well and deliver consistent quality, convenience and reduced wastage for operators.

The launch marks the latest development for Tiptree Patisserie, whose products already supply  Marriott Hotels, Uber Boat by Thames Clippers and Essex Wildlife Trust visitor centres. The quality of Tiptree Patisserie has been proven across Wilkin & Sons’ own network of renowned Tiptree Tea Rooms, which welcome thousands of visitors every year.

As part of the Wilkin & Sons Group,the company behind the iconic Tiptree preserves brand,Tiptree Patisserie combines artisan bakery expertise with the quality standards and heritage associated with one of Britain’s most respected food producers.

All products are handmade in small batches, hand-finished and hand-decorated by a skilled bakery team, creating a range that delivers a premium homemade appearance while offering the convenience required by modern foodservice operators.

The online range includes a selection of cakes, traybakes, muffins and scones. Products include customer favourites such as Victoria Sponge, Lemon & Raspberry Traycake and traditional fruit scones, with additional products and seasonal lines set to be added throughout the year.

Products are supplied frozen with a minimum six-month shelf life, allowing operators to take out only what they need, when they need it. The approach helps reduce food waste, improve stock management and provide greater flexibility for businesses of all sizes.

Tyler Bennett, Business Development Manager at Tiptree Patisserie, said: “The new website has been developed to make it easier than ever for businesses across the UK to access our products. We know operators are looking for quality, consistency and convenience, and that’s exactly what this platform delivers.