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The UK’s boldest new gummy brand, Wild Thingz, is shaking up the confectionery aisle with its mission to bring fun, flavour, and freedom back to sweets.

Following a sell-out online debut, the rebellious, female-founded brand is now making its mark in three major retailers: Abel & Cole, Whole Foods Market, and Planet Organic – all renowned for their commitment to organic, natural products, high ethical standards, and using business as a force for good.

With half the sugar of traditional brands, 100% organic, plant-based ingredients, and zero artificials, the brand has set out to prove that sweets can be deliciously wild without the junk. Abel & Cole customers can now add Wild Thingz to their weekly deliveries, making them the only sweet brand available on the platform. To celebrate, the range launches this week with a 20% saving and a playful campaign featuring some of Wild Thingz’ children taking over the delivery van.

From Clapham Junction and Camden to High Street Kensington, Piccadilly, Stoke Newington, and Chelsea, shoppers at all London Whole Foods Market stores can now explore the full Wild Thingz range of six SKUs (Big Pack £3.49 / Small Pack £1.25).

By 29th September, Wild Thingz will be on shelves across all Planet Organic stores, bringing its joyful rebellion to even more families. Parents can finally feel good about saying “yes” to sweets, thanks to organic, plant-based gummies that are as exciting as they are reassuring.

Founded by Fliss Newland, ex Mondelez turned disruptor, Wild Thingz was born from frustration with the lack of healthy, fun options for kids. “We’re here to prove that sweets don’t have to be boring to be better for you,” says Newland. “Kids want excitement, parents want reassurance, and Wild Thingz delivers both.”

Playful ranges include Zesty Pests (Lemon Maggots, Cherry Spiders), Fruity Flyers (Apple Butterflies, Blackcurrant Ladybirds), and Gummy Grubs (Cola Snails and more). Already available on Amazon, in Ocado, on Zapp and soon to launch in Co-op, Wild Thingz is now bringing its sweet revolution to some of the UK’s most values-driven retailers, proving that when it comes to sweets, joy and integrity can go hand in hand.