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PATRÓN Tequila introduces a new way to experience its latest prestige tequila with the launch of PATRÓN EL ALTO(R) Mini, available in a sleek 50ml bottle perfectly sized for a summer of celebrations. 

The party-ready pour launches in the UK just in time to raise a toast at summer parties, spontaneous moments, and summer celebrations this season and beyond.

PATRÓN EL ALTO is the brand’s most prestigious expression to date, setting a new standard for craftsmanship and innovation. By blending Extra Añejo, Añejo, and Reposado tequilas, each aged to perfection – the ultra-premium expression achieves a remarkable smoothness and a refined taste profile. Now, all of that exceptional flavour is packed into a mini addition bringing the smooth flavour of PATRÓN EL ALTO to the heart of every celebration.

The new PATRÓN EL ALTO Mini bottle embraces its ultra-premium status by championing a minimalist luxury serve – either on the rocks or topped with champagne – setting a new standard for summer drinks sophistication. PATRÓN EL ALTO is best enjoyed neat over ice, allowing the quality and craftsmanship of the tequila to shine. For peak seasonal celebrations and summer celebrations in 2026, a splash of champagne adds an elevated twist.

Roberto Ramirez-Laverde, Global Senior Vice President for PATRÓN Tequila, said: “PATRÓN is an industry leader thanks to the craftsmanship, creativity, and talent of the legendary PATRÓN production team led by Master Distiller David Rodriguez. We are continuing to create bold innovations whilst staying committed to our handcrafted artisanal production process. 

We’re proud to introduce the PATRÓN EL ALTO Mini to the U.K., offering our handcrafted prestige tequila in a new, convenient format for consumers to enjoy. As demand for prestige spirits continues to grow, this launch offers U.K. audiences an accessible way to experience exceptional high-quality tequila. Perfectly sized for toasting unforgettable moments, the PATRÓN EL ALTO Mini is ideal for celebrating milestones – big or small.”

The minis will be available to purchase in the UK on Amazon.com, from late July 2025 with wider retailers set for later in the year.

For additional information, imagery or comment please visit www.patrontequila.com.