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Paragon Brands is launching a new Mango & Passionfruit gin under its popular June by G’Vine gin brand. Available to the hospitality sector now, the new flavour is rolling out in time for the bumper summer season and set to bring excitement to back bars with a premium, versatile, on-trend flavoured gin.   

The fourth flavour in the June range, the new variant taps into the trend for tropical flavour combinations and while it can be enjoyed with mixers such as soda, tonic, or lemonade, in a gin sour, in frozen cocktails and boozy slushies, it’s also aimed at the burgeoning spritz occasion.

Crafted with premium, neutral grape-based French G’Vine gin, tropical botanicals and distilled in a copper pot still for a natural fruit infusion, it is also vegan-friendly and gluten-free, made with all natural fruit flavours and colours. The distillate is blended with a natural infusion of mango and passionfruit creating a refined, smooth gin.

It is ideal for restaurants and bars to add to summer spritz menus, and fits into informal, easy-going drinking occasions where consumers may be looking for a lighter drink and a refreshing, fruity option. While it suits spritzes with bottomless brunches, afternoon group gatherings and early evening drinks, the gin can also be added to boozy slushies for a refreshing adult summer drink.

The new variant is set to help operators drive interest and trial over the warmer season, elevating summer drinks menus especially during sporting tournaments, around music festivals, and during unexpected spells of warm weather.

The launch is supported by an integrated marketing campaign, including a high-profile launch party and menu takeover at Mama Shelter London in Shoreditch, trade and consumer PR, social media campaign, influencer activity and a summer slushie programme offered to all on-trade customers. Activity aims to drive visibility for the new flavour, build awareness of June by G’Vine, and showcase the full range of authentic, premium quality gins to the brand’s flavour-curious target audience.

Chris Jones, Managing Director at Paragon Brands says:

“We know mango and passionfruit as a flavour pairing is trending, especially among younger demographics. Ours is a stand-out gin with striking branding and an elegant bottle, and while younger consumers are drinking less, they are drinking better – opting for natural flavours and sophisticated, stylish drinks.

“This latest launch comes following in-depth research, trial and testing to ensure a balanced flavour combination and a versatile gin that can be enjoyed with a variety of mixers to suit multiple flavour preferences.

“Tropical flavours are driving growth in the market; the market leading Craft Gin Club have highlighted that consumers are turning to “liquid travel”, seeking exotic, tropical flavour profiles that evoke holidays and sunshine. Our new Mango and Passionfruit variant gives operators, pubs and bars the opportunity to expand their spritz and cocktail offerings to appeal to drinkers looking for new and innovative flavour combinations. We see the gin as a contemporary component for spritzes, served with prosecco, soda and a fresh passion fruit garnish, as drinkers move away from bitter flavour notes towards fruiter, tropical beverages.

“Fruity drinks suit multiple dayparts and can be enjoyed as afternoon drinks, during bottomless brunches and for early evening gatherings. Our core demographic is women in the 24 to 44 age group, urban professionals and stylish socialites who seek out new flavours to sample and who are key participants in brunches and leisurely daytime drinking moments.

“Our three other flavours have attracted a strong fan base within the on-trade and we expect our fourth addition to the range to maintain this momentum and bring a fruity kick to summertime sips.”

June Mango & Passionfruit joins G’Vine’s popular line-up of flavoured gins including Royal Pear and Cardamom, Wild Peach and Summer Fruits, and Watermelon, all produced at the Maison Villevert spirits house in Cognac, France.

June Mango & Passionfruit Gin (37.5% ABV) 70cl is available to bars, restaurants, operators and national chains now. Please ask your wholesaler for more information.

Contact Paragon Brands [https://www.paragonbrands.co.uk/] for stockist details and visit the June website for further product information: https://www.maisonvillevert.com/en/premium-spirits-distributor/june-pear/