Estrella Galicia announces launch of new 660ml format to the trade
Premium Spanish beer brand Estrella Galicia is pleased to announce that its World Lager is now available to purchase in 660ml bottles, RRP £2.50. Brewed in its award-winning A Coruña brewery, Estrella Galicia is renowned for being a beer that pairs effortlessly with great Spanish food.
Estrella Galicia is a premium beer, with a distinctive flavour crafted using traditional methods. Made using a combination of soft Galician water, bitter and aromatic hops from Germany and Pilsner malts, the refreshing beer has a clear, pale, golden colour with a light body and a well-balanced sweetness with a bitter finish.
Mark Johnson, UK & Ireland Director comments:
“Until now, our focus for Estrella Galicia has been to establish a deep enough UK draft distribution that showcases our super premium world lager credentials to a wide enough audience for the brand to be recognised and aspired to. In the last 18 months, since moving our UK distributor agency to Greene King Brewing & Brands, we have reached our brand awareness goal and are therefore now ready to increase our pack size options to enhance our appeal to take-home customers for a variety of drinking occasions.
To complement our well-received 4x330ml bottle pack, we are delighted to introduce a 660ml bottle for sharing occasions, lending itself most to our gastronomy-led brand activations, in time for summer picnics and BBQs.”
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