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Good Kynd, a new lifestyle-led drinks brand founded by two former accountants, has officially entered the UK drinks market with the country’s first ready-to-drink Iced Chai Latte containing added prebiotic fibre.

Born from co-founder Sophie’s personal exploration of gut wellbeing and the founders’ shared love of chai, the duo left their accountancy careers in 2024 to pursue their entrepreneurial ambition to make chai mainstream and bring a smoother, non-carbonated alternative to functional beverages, many of which are fizzy and can leave consumers feeling bloated.

The brand’s debut SKU is a 250ml Iced Chai Latte featuring 4g of added fibre, an oat milk base, no added sugar and a vegan, gluten-free formulation. The drink offers a café-style chai flavour with a smooth balance of sweet and spice, designed for both on-the-go convenience and mindful daily rituals. By combining the warmth and cultural heritage of traditional chai with prebiotic fibre, Good Kynd brings a modern, flavour-led option into a growing functional category, offering consumers an enjoyable way to increase fibre intake, a nutrient most adults lack in the UK.

Good Kynd is positioning itself at the intersection of wellness, culture and lifestyle, targeting premium grocery, cafés, boutique hospitality and wellness-led retail. With a focus on organic community growth, the founders aim to build a brand that resonates beyond the drinks aisle. Sustainability is also foundational to the brand, with fully recyclable aluminium cans and longer-term plans to develop the Good Kynd Initiatives, future charitable partnerships centred on community support and conscious living.

Differentiating itself through first-to-market innovation, a non-carbonated functional format and a refined flavour profile, Good Kynd aims to make chai an everyday staple for modern consumers seeking both enjoyment and ease.